Through the eyes of Chantal Dassonville, we discover how the Cellule architecture views the representation of architecture in competitions. How can an image bring an architectural project to life? And the other side of the coin: to what extent does a visually striking proposal distort reality? ‘Polished 3D renderings and creative collages are both designed to seduce.’
Anne-Laure Iger & Victoire Chancel — Representations are a crucial part of architectural competitions. Communication about architecture takes place through documents; the jury forms an impression of the proposal and ultimately passes judgement. How does the Cellule architecture assess the way a project is presented?